FSA Fitness is a new brand of gym wear targeted primarily at women. FSA started with a dream of producing their own line of clothing, and eventually built a large following on Instagram. But taking orders through Instagram and eventually payments was time consuming and convoluted. So FSA Fitness chose Go Digital NY to make them an e-commerce website. Just like with any e-commerce website, Go Digital NY understood that usability, and conveying credibility were essential to make sure visitors became costumers. So Go Digital NY delivered a website that is professional, and passes on a sense of security to the users. FSA Fitness website was a hit. Their costumers provided lots of great feedback and started making purchases that are now easily handled by the FSA Fitness team.